Rock’n'roll Festival

H&M is presenting their ad campaign from the “Fashion Against AIDS 2010″, which has a theme of festival. It is a collection for both women and men, along with accessories and pretty much everything you need for the festival. Even sleeping bags and tents. The reason why the collection is called Fashion Against AIDS is because 25% goes to projects supporting AIDS/HIV research. Modelling in the campaign is Elizabeth Jagger, who is daughter to Mick Jagger and super model Jerry Hall, together with singer Lou Doillon. What do you think about the collection?
.