Archive for May 2010
Rock’n'roll Festival
H&M is presenting their ad campaign from the “Fashion Against AIDS 2010″, which has a theme of festival. It is a collection for both women and men, along with accessories and pretty much everything you need for the festival. Even sleeping bags and tents. The reason why the collection is called Fashion Against AIDS is because 25% goes to projects supporting AIDS/HIV research. Modelling in the campaign is Elizabeth Jagger, who is daughter to Mick Jagger and super model Jerry Hall, together with singer Lou Doillon. What do you think about the collection?
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Samsøe & Samsøe
Samsøe & Samsøe is presenting an autumn collection where evil meets rocky rebellion. Inspired by the style of Drew Barrymore and Winona Ryder during the 90′s, and girls borrowing clothes from their boyfriends. This is a playful collection of grunge clothing like t-shirts and loose cardigans, that still manages to be feminine. But unfortunately, it’s a little hard to see where the grunge is going to come in, but you never know. It sounds like a good collection.
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Navy
Jil Sander was founded in 1968 by the German fashion designer with the same name. The brand increased in popularity when Raf Simons took over in 2005, and he has, during the last couple of years been celebrated as one of the most influentual designers in the industry. And right now, Jil sander is releasing a new collection of clothes, that will be sold for a cheaper price than the regular clothing. Alessandro Cremonesi says that ”With this line we will be able to reach out to new customers”. It is a very light and fresh collection of clean design that Jil Sander is known for. But the new collection “Jil Sander Navy” won’t be in stores until next spring, so here’s some pictures from the present Spring/Summer collection.
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Bondage Construction
Cheap Monday is releasing a special collection – but not just with classic blue jeans. Cheap Monday is a brand which is known for creating rocky, slim jeans at a low price, but this collection is all about bondage. “Bondage Construction”, is created with inspiration from the punk and bondage. The jeans are bleached and polished and then decorated with straps, hooks, eyelets and plastic. Orjan Andersson, founder and creative director of Cheap Monday, means that “the collection is a taste of the autumn’s theme: punk and construction. “You probably have to be a little rock’n'roll to enjoy this collection”. Despite the unique design is released to regular jeans Cheap Monday-price, which is 400 SEK. “We often produce large volumes of jeans and now it feels great to be able to offer our fans unique and limited edition jeans at regular price.” The bondage clothing will be in stores next week.
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Haute Papier
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White Grace
Mango In MQ
The Swedish store MQ has a long history of selling fashion. And right now, MQ is about to sell Mango as a store-in-store in a number of MQ stores. Mango is the huge Spanish brand, with over 1400 stores in 97 countries, that hasn’t really conquered the Swedish market yet. But with a little help from MQ I’m sure that people will open their eyes to the sophisiticated, feminine clothing that Mango offers. And as for MQ, this is yet another successful step for them in becoming the store with the best selection of fashion brands in Sweden. In my opinion, this is really a win-win situation.
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Noa Noa Reopened
Danish Noa Noa continues the ambition to offer women of all ages clothing that expresses their individuality in a feminine and delicate fashion. This year’s spring collection is inspired by France, and the 1940′s in Paris. The collection is filled with romantic garments, with dots, stripes, flowers contrasting to a more masculine bohemic style. Even some ethnic parts is involved in the clothing, by a surplus of colors and details. The idea behind Noa Noa is to mix and match to make it your own, and the great news is that it all looks good together, even if you don’t have the best eye for styling. Noa Noa is reopening their store at Kungsgatan in Stockholm, for those of you who want to check it out.
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A Must-have
Bring Out The Best
The Danish fashion brand Jackpot started in the early 1970s when Jørgen and Carli Gry began designing colourful, comfortable and trendsetting styles from their basement shop, and in 1974 Klaus Helmersen officially launched the brand as “Jackpot by Carli Gry”. According to their website, Jackpot “is a lifestyle brand for the modern woman in love with life”. Comfortable separates come together for the woman who wants to create her own look with spontaneity and style. Their spring collection is full of flowers of all kinds, and Ann Hage Thomsen has created a collection full of contrasts that brings one’s thoughts to old-fashioned pirates and french decadence. It is a sophisticated and elegant woman that wears these clothes, and the soft lines and stressed shoulders can really emphasize the best in every woman.
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